Local SEO for Retail Chains and Franchises

Local SEO is Good Complement to Store Locators

Thinking Beyond the Store Locator

It seems like every retail or franchise website has a “find a location near you” option now. You type in your location, and it spits back a list of locations sorted by their distance to you. Some smart marketers even take that a step further and enable you to click on the search results to see the location on the map. But I’m still amazed by how many people don’t take things one micro-step further – it would make such a huge difference in their local search engine optimization success. That’s what this post is about.

Here are some of my suggestions for improving the local search engine optimization (local SEO) results for your retail chains or franchisees…